The concept of the first ZIIIRO Watch is a clock face without hands or markings, but a constantly changing pattern of rings indicating the passing of time. The main theme is minimalism, so there are no distracting elements in the design, and after a short time you will acquire a feel for reading the time.
If you want an uncommon and beautiful clock on your wrist, this is the watch for you! This watch concept has been featured on many websites such as Engadget and Yanko Design. Since then (March 2010), ZIIIRO has become a brand with the goal of making unique and stylish wrist watches.