Daydream Nation: Selling Dreams

Daydream Nation: Selling Dreams

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Daydream Nation is one of Hong Kong’s most renowned home grown fashion labels and is known for its whimsical playful collections. Founded nearly 10 years ago in 2006, the fashion arts house is headed up by four designers: Kay and Jing Wong, Carlos Chiu and Tore Cheung. The label stocks its own eponymous label of clothing and accessories, as well as the work of local artists and even hosts series of talks and workshops. Collaborations with Shanghai Tang, Urban Outfitters and even the Shangri-La hotel group, has seen this innovative label’s talents cross all creative industries. Currently stocked in over ten countries and 80 stores worldwide, Daydream Nation is pioneering building Hong Kong’s reputation as a fashion city. The brand’s jewellery line is now in stock at Konzepp and online, so support local talents and choose Daydream Nation.

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