Founded by Willie Chan  (a renown Hong Kong Film Producer and Artiste Manager), and Geoff Tsui, (a successful multidisciplinary designer, creative director and producer). 33WILL is a creative group involved with movie productions, artiste management, PR, events, and properties development. 33WILL is also  a design boutique, handpicking projects in the disciplines of visual communication design, interior design, product design, and other creative endeavors.