Konzepp’s new pop up opening at K11

On 12 February we celebrated the launch of our new brand focus and the opening of our new store in art mall, K11 with a wild carnival themed party. Konzepp is a creative, collaborative space and is now much more than a multi-brand store and platform, it is now and most importantly a branding powerhouse focused on promoting the brands to the next level. Our new K11 store offers womenswear, menswear, footwear, accessories, jewellery, eyewear, timepieces, headwear, fragrances and even a dessert counter, as well as our iconic ‘think-tank’ table for guests to come chill out at.

For the launch event our new store was adorned with carnival theme decorations, hosted playful games from our childhood such as hopscotch and Wheel of Fortune, featured popcorn and cotton candy machines and a helium gas tank station for making balloons. Each of our partners hosted a brightly-coloured stall fitting in perfectly with our collaborative carnival theme!

Our party partners included:

Amazake: Sleek Japanese bar and restaurant Amazake is located in the heart of Central in Hong Kong and gifted their signature Japanese spirits and delicious dishes to party guests so our guests saw exactly what the hype is all about.

Atenstudio: Hong Kong-based production studio Atenstudio, which was founded by three founders who were recently announced as L’Oreal’s ambassadors and educators, got guests in the carnival mood with free makeup and hair styling.

Beyond Jewelry: Decorative gold body jewellery tattoos are taking over the beauty world by storm now and so Hong Kong-jewellery brand Beyond Jewelry handed out their their signature body adornment styles to lucky guests.

Blume Patisserie: Hong Kong-based bakery and cupcake store Blume Patisserie specialises in artistic cupcakes with delicate floral edible designs and sated guests’ hunger throughout the party.

Chrome & Chase: Hong Kong-based apparel brand Chrome & Chase places luxury leisurewear at the heart of the brand and aims to reinvent the menswear market with its effortless garb which was highlighted at the party.

Dienastie: Swedish eyewear brand Dienastie’s slick shades are great for avoiding Hong Kong’s pesky UV rays and the brand is fast expanding across Asia since its launch two years ago.

DQ Vodka: Premium Swedish vodka brand DQ Vodka is one of the country’s first Master Distillers that has released an undiluted vodka formula overseas and Konzepp’s guests tasted this smooth, subtle spirit.

FACA: Accessories and clothing brand FACA targets the stylish, globe-trotting, modern man, and their newest collection of chic and urban male accessories was on show at the party.

FuFu Creative: Creative agency FuFu promotes house music over Asia and Europe and also specializes in graphic design, and guests checked out their designs at the Konzepp toy giveaway event during the launch party.

Fujifilm: Japanese photographic film and camera maker Fujifilm set up a station with FLASH Lab, Hong Kong’s leading photo booth rental company, where guests took photographs and instantaneously printed their pictures with custom editing.

Green Vitamin: Hong Kong-based health and wellness store and brand Green Vitamin offered a healthy and natural selection of juices using high-quality Australian organic wheatgrass seeds as well as organic locally-sourced kale.

IML: Creative agency Innex Media Labs assisted us with our online marketing so we could be sure that even if guests couldn’t attend our party, they could still engage with and share their Konzepp with us.

Jax Coco: Coconut water has become increasingly popular among creative types over the last few years and our party guests enjoyed trying 100 % pure coconut water brand Jax Coco’s pure and healthy beverages.

K Wave: Korean culture magazine K Wave presented a section with a Magazine cover print-out prop where our guests took photographs and a selection of these images will appear in K Wave’s next issue.

Little Miss Cakey: Little Miss Cakey is a Hong Kong-based baker and cupcake specialist and guests were seen licking their lips and asking for more after one bite of her delicious treats.

Mist: Asia’s first nicotine free electronic shisha stick brand Mist was the event to showcase their tobacco, tar and odour free sticks full of flavoursome fragrances such as strawberry, mint and apple.

Moonzen Brewery: Hong Kong-based Moonzen Brewery is a family-run nano brewery, and offered guests their 100% natural, un-pasteurized, living and lip-smackingly good beers throughout the party.

Nanoleaf: Nanoleaf’s bulbs are not only extremely eye-catching with unique designs but are also some of the most energy efficient bulbs in the world. Nanoleaf lighted up our launch party.

QWSTION: Swiss accessories brand QWSTION had their understated stylish bags on show at the event, including their organic cotton office bags – perfect for the fashionable urbanite on the daily grind.

Talking Grapes: Wine specialist Talking Grapes treated customers to their signature red wine Monticello Vineyards Vintage 2008 from Napa Valley and white sparkling wine Saint-Hilaire 2010 from France.

The Artist: Belgian craft brewery and chocolatier The Artist has recently launched a service that lets customers personalize their mouthwatering treats and top-quality craft beer with customized beer labels and chocolate toppings which were savoured by our guests.

Ukon no Chikara: Japanese beverage brand Ukon no Chikara’s magical anti-hangover drink is hot on the lips of Japanese drinkers and our arriving guests sampled their signature drink so they managed to get a heads start on beating the inevitable next day hangover!

ZIIIRO: German-designed timepieces label ZIIIRO has a unique take on telling time – their watches use brightly-coloured swirls and designs instead of traditional watch hands. ZIIIRO showed their latest youthful designs at the opening party.

Be sure to come check out and hang out at our new K11 store soon and of course, Kung Hei Fat Choi from all of us at Konzepp!